Case Study
How Brands and Publishers Both Win with Katalys Shops
Forbes Health and their CBD brand partners increased conversion rates by 38% with Katalys Shops. Learn more about how you can join the Katalys network, get placed on premium sites and increase your conversion rates.
The Forbes Health team wanted to find a way to increase reader engagement with their affiliate content. We partnered with the team to craft a strategy that would meet their goals and found that when publishers have the option to provide more visual, high-performing affiliate content everyone wins – brands, publishers and customers.
Discover how Katalys Shop outperformed affiliate links to:
+0%
Conversion
Rate
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Earnings
per Click
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Commission Payouts
Methods
Over the span of six months we ran a test that showed 50% of the audience the traditional affiliate link experience. The other 50% saw the Katalys experience featured below.
The tests were performed across three different pieces of content all highlighting various CBD products, specifically:
- Best CBD Oil
- Best CBD Gummies for Sleep
- Best Best CBD Creams Oil
We measured our success by watching the conversion rates overall as well as the conversion rate for individual brands and placements.
Results
The difference between traditional affiliate linking and the Katalys Shops options was obvious across the board. There was a 38% overall increase in conversion rates across all of the brands that took part in the Katalys Shops test.
General Findings
The Katalys experience drove an impact across both the editorial and the native ad placements with a higher impact seen on the ad placements. That impact is no accident – we know that readers enjoy visual, engaging content that gives them all of the information they need to make purchasing decisions without having to leave their current page. With Katalys, Forbes Health was able to provide an experience that readers love. The result was increased conversion rate and EPCs for both editorial and native ad placements.
Reader Engagement Pays Off
The Katalys experience drove an impact across both the editorial and the native ad placements with a higher impact seen on the ad placements. That impact is no accident – we know that readers enjoy visual, engaging content that gives them all of the information they need to make purchasing decisions without having to leave their current page. With Katalys, Forbes Health was able to provide an experience that readers love. The result was increased conversion rate and EPCs for both editorial and native ad placements.
Conversion Rates
+0.44%
Non-Shops
+0.75%
Shops
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Overall Lift
Industry
Publisher
Use Case
For brands
Katalys Products Used
Katalys Shops, Katalys Shops Platform
Contact Sales
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Sticky Footer placement saw the most dramatic impact. The previous experience included almost no product information to help the shopper make a decision. With Katalys Shops, the shopping experience was more informative which increased purchases.
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Conversion Rate
While this example also comes from the “CBD Gummies for Sleep” article, this brand was not featured in the content of the article. They were only featured in the Katalys Shops featured offer. They saw an impressive 103% lift in both conversion rate and earnings per click.
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Conversion Rate Lift Average
1-Click Payments give consumers quick options to purchase.
In our testing, we were able to capture 42% more conversions when enabling 1-click payment solutions consumers could trust and use on mobile, like Google Pay and Apple Pay.
+0%
Conversion Increase
Better Results for Publishers and Brands
The Forbes Health team and their brand partners were both able to increase engagement with readers by simply upgrading the shopping experience from the traditional to the Katalys Shops embedded commerce options that keep readers on the page and minimize friction during the shopping process. Overall, Katalys Shops made the shopping experience more seamless by enabling purchase decisions. We also tested one click payment methods like Apple Pay and Gpay for brands who accepted them.
In addition, we worked alongside the Forbes Health team to strengthen relationships with their partner brands, improve their access to metrics across the entire customer lifecycle and enhance their ability to create more content that performs. Ryan Foulds, Director of Business Development at Forbes Health said, “Working with various brands that align with our mission and our readership’s goals has been a part of our strategy for a while. We were looking for ways to not only optimize our earnings per click but our overall readers experience and saw Katalys Shops as an opportunity to do that."
Optimize Your Conversion Rates with Katalys Shops
Katalys Shops enables you to easily convert customers wherever they are, optimizing your conversion rates, reducing friction between interested and add-to-cart to optimize your conversion rates.
Frictionless Shopping Experience with 1-click Payment Options
Katalys Shops are fully integrated ecommerce widgets that process orders directly within a merchant’s ecommerce POS and payment gateway. Consumers can purchase 94% faster!
Expert Strategy and Support
As experts at driving growth through commerce-driven content. Katalys will support every step of the strategy – from connecting with the right publishers to writing high-performing content to optimizing your Shop strategy.
Variety of Treatment Types
Katalys Shops adapts to any environment, turning every placement, conversation, and touchpoint into a potential point of sale.
Premium Publisher Partnerships
Our network includes top publishers that your customers are already interested in. We carefully curate our network so that you get high-quality affiliate opportunities that perform.
THE katalys difference
We’re reimagining the future of affiliate content.
Katalys helps you improve monetization and reader engagement with technology like Katalys Shops, automated linking solutions, innovative content options and industry-leading reporting insights.
Above and beyond our technology, we put our expertise as leaders in affiliate marketing to work to help you create strategies that build relationships and maximize conversions.
Above and beyond our technology, we put our expertise as leaders in affiliate marketing to work to help you create strategies that build relationships and maximize conversions.
GET STARTED
Ready to get started with Katalys?
Sign up now to build partnerships, get premium coverage, and accelerate your growth.